Client: Hnedak Bobo Group Location: Detroit, MI Type: Hospitality
Lorenc+Yoo Design re-envisioned the entire wayfinding and signage system for Detroit’s Greektown Casino. The exterior signage reflects the original signs, some of which are still in place, but with a modern twist. Whereas the old signs used individual bulbs (think Broadway marquis signs), the new ones use LEDs. The overall feel of the signs is the same, and use the full 5-color palette of the Greektown logo in both paint and neon. The interior casino signs relied heavily on Greek theming, using patterns and colors found in the casino. In the hotel however, the treatment is more refined, paying homage to the wonderful interior designed by the architecture firm Rossetti. Prismatic gold letters mounted directly to dark wood walls lend an air of distinction.