Client: Memphis/Shelby County Public Library & Information Center
Location: Memphis, Tennessee
Lorenc+Yoo Design created an environmental graphics program for the Memphis Library to increase the visual energy of this prominent public space. Looney Ricks Kiss Architects designed the building as a steadfast modern statement, so LYD was asked to design an energetic signage system reminiscent of retail malls and other popular spaces. LYD designed the library’s exterior signage to speak to the silver palette of the building, energizing it with bold typography and bright reds and yellows. The main post contains a custom lighting feature comprised of two open books, one identifying the library, and the other as an accent piece. The interior signage also speaks to the exterior vernacular, with a punchy red gloss finish.